Which Business Script is Limiting Your Growth? (and 3 ways to smash it!)
If you are reading this, you are probably an entrepreneur. And if you are like the entrepreneurs that work with me, you are also constantly striving for growth and success in your business.
And I am here for that! I love that! I LIVE for that!
But the reality is that, as much passion as we may have, we sometimes find ourselves hitting a plateau or facing obstacles that prevent us from reaching our full potential.
A majorly overlooked factor that can hinder business growth is our relationship with money, our money mindset, and the accompanying limiting beliefs and thought patterns known as MONEY SCRIPTS. The incredibly tricky thing about money scripts and your money mindset is that these beliefs and patterns may have supported you on the path toward your achievements, but at some point, the restriction they place on you outweighs the benefits that once were.
Money scripts can hold you back from making sound financial decisions.
Money scripts can hold you back from taking calculated risks.
Money scripts can hold you back from achieving your business goals.
Although there are several common money scripts in society, today I want to focus on the three that entrepreneurs especially struggle with. And of course, because you know I am your direct and actionable Bad Bitch in Business, I provide three ways to smash through each of them!
Money Script 1: "Money is scarce, and there will never be enough."
One of the most prevalent (and sweat-inducing?) money scripts is the belief that “Money is Scarce, and There Will Never Be Enough To Go Around”. This Scarcity Mindset can severely limit not only your business goals but the amazing potential you could offer the world.
In business, the Scarcity Mindset script looks like:
Accepting any project or client, even if you feel bored or unfulfilled
Constantly worrying about financial stability
Feeling overwhelmed by financial decisions
Impulsive decision-making based on fears rather than opportunities
Hoarding resources and never enjoying your success
Overcoming the Scarcity Mindset looks like:
Practicing Abundance Thinking: Shift your mindset from scarcity to abundance. Focus on opportunities, NOT limitations. Money is flowing. New avenues for growth and profitability are all around. Write down a few new ways of thinking, and commit to embodying them each day.
Adopt a Growth Mindset: Embrace learning, resilience, and adaptability. View challenges as opportunities for growth and be open to exploring new revenue streams or networking connections. Learning gives us a greater sense of well-being while also expanding our minds to new perspectives that can spark our creative side. Make self-education a weekly (or daily!) passion.
Set Financial Goals: Create specific and measurable financial goals for your business. Clear objectives can provide a focus for your efforts. Break down your goals into small milestones. Calculate your benefits and risks. Take action! And ALWAYS celebrate each achievement along the way.
Money Script 2: "I'm not worthy of financial success."
Now this money script could be called the Extra-Super-Sneaky Script because when I bring it up in session, most clients would immediately disagree, proclaiming something like “Of course I deserve to be financially successful!”
And you ABSOLUTELY do deserve it!
But entrepreneurs struggle with feelings of unworthiness just like anyone else. And feelings of unworthiness often show up in unconscious ways that affect our business and undermine our confidence. This nightmare of a pattern called the Unworthy Mindset is based on a belief stemming from childhood and societal conditioning that wealth and success are for others, but definitely not for you.
In business, the Unworthy Mindset script looks like:
Undercharging for your products or services
Difficulty negotiating and advocating for fair deals
Feeling guilty about making money
Constant self-doubt and imposter syndrome
Not investing in business growth opportunities
Overcoming the Unworthy Mindset looks like:
Cultivating Self-Worth: Build your self-esteem. Recognize your unique value as an entrepreneur. Reflect on your accomplishments, skills, and expertise. Connect with your community to reflect and reaffirm your worth.
Embrace Money as a Tool: Instead of viewing money as a measure of personal worth, shift your perspective to viewing it as a tool that can help you create impact and make a difference with your audience and within your community.
Invest in Personal Development: Allocate time and resources to invest in your personal and professional development. Attend workshops and seminars, build effective communication skills, and go to yoga classes and spiritual retreats. Enhance your skills, boost your confidence, and increase your perceived value in the marketplace.
Money Script 3: "I must do everything myself."
The Do-It-All-Myself Mindset doesn’t provide the sustainable structure of a business that leads to fulfillment and growth, not to mention the sabbaticals and long vacations you are dreaming of. Some people may be surprised to see that "I Must Do Everything Myself" is a money script because it is also a perfectionist script and a people-pleaser script.
(Cue my most sarcastic New York tone) How fun!
In business, the Do-It-All Mindset script looks like:
Handling every aspect of your business, even the ones you can’t fucking stand
Feeling burned out, exhausted, and limited
Neglecting financial planning or bookkeeping
Resistance to seeking professional help
Missing out on collaboration opportunities that could grow your audience
Overcoming the Do-It-All Mindset looks like:
Delegate and Outsource: You can't do everything alone! Let me say it again for those in the back. YOU CAN’T DO EVERYTHING ALONE! Delegating tasks to professionals with the skills and expertise you don’t have (and don’t want to fully learn) is a strategic move. Delegating frees you up to continue growing as an expert, engaging in activities that drive growth and profitability, and putting your time and energy in the areas that excite you.
Nurture Partnerships: I hate networking, but I love nurturing partnerships. Nurturing partnerships means offering just as much resources, knowledge, support, and cross-promoting as you receive (maybe even more!). Entrepreneurs stuck in fear over competition completely miss out on fun collaboration that can reach new markets, expand business offerings, and develop necessary communities.
Prioritize Self-Care: Genuine self-care is crucial for sustained business growth. That’s right, you read it correctly. Our society promotes the grind-and-hustle culture. I am all about grinding and hustling – on the dancefloor to some incredible Reggaetón. But taking care of your physical and mental well-being is just as important as hard work and effort. Set boundaries. Engage in activities outside of work that rejuvenate and energize you. When you really take care of yourself, you are better able to show up for your business and those you love.
Identifying and challenging your money scripts is crucial for unleashing your potential and growing your business. Investing in cultivating a healthier money mindset can empower you to make confident financial decisions, seize opportunities, and step into the spotlight so you can really fucking shine.
Smash through those money scripts, and watch your business soar to new heights of success!